samriddhigarg.in

I find where shoppers drop off, and why.

ObserveDiagnoseFix

Research for e-commerce and retail teams, connecting funnel data with what happens on screen and on the shop floor.

Start a project →See my work
Scroll
Funnel analysisUser interviewsStore shadowingUsability testingHeuristic reviewsJourney mappingBenchmarkingWorkshopsAI-assisted synthesisFunnel analysisUser interviewsStore shadowingUsability testingHeuristic reviewsJourney mappingBenchmarkingWorkshopsAI-assisted synthesis
What I do

I combine numbers, fieldwork and clear recommendations so product teams know exactly what to fix first.

Research

  • User interviews
  • Store shadowing
  • Usability testing
  • Surveys at scale

Analytics

  • Funnel and cohort analysis
  • Mixpanel, GA, Clarity
  • Tracking-gap audits
  • Benchmarking

Strategy

  • Ranked fix lists
  • Journey maps
  • Design workshops
  • Metrics for each fix
Featured work

Selected case studies

All 5 projects →
20×+gap in order rate traced to a forced login at checkout

Why US shoppers weren't converting

Fewer than 3 in 1,000 visitors bought. I traced the loss to product-page dead ends and a checkout that punished logging in.

Read the case study →
3new tools on the roadmap from fieldwork in 4 cities

Redesigning an in-store sales app around consultants

Half of walk-ins had shopped online first, but the app consultants used in store could not see it.

Read the case study →
130+buyers, non-buyers and consultants in one mixed-methods study

Why a new jewellery line wasn't landing

The barrier was trust and recall, not price. Quality and naming fixes shipped.

Read the case study →
5+years in retail and e‑commerce
130+people in one study
4cities of store fieldwork
5case studies
How I work

Observe, diagnose, fix

  1. 01

    Frame

    Goal, customer, numbers.

  2. 02

    Find the leak

    Where people drop.

  3. 03

    Go and see

    Screens and shop floor.

  4. 04

    Rank the fixes

    What to ship first.

From the research wall

Real boards, real journeys

See the projects →
Toolkit

Tools I use

  • Figma & FigJamFlows and boards
  • MixpanelFunnels and cohorts
  • Google AnalyticsTraffic and journeys
  • Microsoft ClaritySession recordings
  • AI-assisted synthesisFaster theming
Portrait of Samriddhi Garg
Meet the researcher

5+ years in retail and e‑commerce, starting on the shop floor

Two years merchandising 30 stores taught me how people choose. Three years in UX research taught me how to prove it with data.

International D2COmnichannel retailInternal sales toolsCheckout & loyaltyGifting
More about me →
Kind words

What people say

“We will miss the depth and insights you bring on the table!!”

Mohit RajpurohitSenior Product Manager, CaratLane

“You have made your mark… I am sure you will shine bright in your next chapter.”

Showbhit ChahalDirector of User Experience, CaratLane

“There's so much to learn from you and I'm grateful that we worked so much together!”

Snehal ShetyeSenior Product Designer

“Will miss you and your thoughtful insights!”

Vedika PatelProduct Manager, CaratLane
Let's work together

Let's find your leak.

Open to remote and hybrid roles, and to contract projects with e-commerce and retail teams.

Start a project →
Contact
Email via GmailEmail app · samriddhigrg02@gmail.comLinkedIn profile ↗