/* Layout: a dark "funnel" band opens and closes the page; case studies sit on warm paper between, each as one readable column with a stat strip. Single committed two-tone identity, matching her portfolio and LinkedIn banner. */
:root {
  --forest: #2f2924;
  --forest-2: #3b342d;
  --mint: #e4d6be;
  --mint-dim: #a3977f;
  --leak: #c9973f;
  --rust: #9a4e2c;
  --paper: #eee8df;
  --card: #f8f4ee;
  --ink: #2b2620;
  --muted: #6b6257;
  --line: #dcd2c3;
  --display: 'Bricolage Grotesque', 'Arial Black', system-ui, sans-serif;
  --body: 'IBM Plex Sans', 'Segoe UI', system-ui, sans-serif;
  --mono: 'IBM Plex Mono', ui-monospace, Menlo, Consolas, monospace;
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--body); font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; }
.wrap { max-width: 1120px; margin: 0 auto; padding-left: max(20px, env(safe-area-inset-left, 0px)); padding-right: max(20px, env(safe-area-inset-right, 0px)); }
a { color: inherit; }
a:focus-visible, button:focus-visible { outline: 2px solid var(--leak); outline-offset: 3px; border-radius: 3px; }
h1, h2, h3 { font-family: var(--display); font-weight: 800; letter-spacing: -0.015em; text-wrap: balance; margin: 0; }
.label { font-family: var(--mono); font-size: 12.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }

/* nav */
.nav { background: var(--forest); color: #fff; }
.nav .wrap { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding-block: 18px; flex-wrap: wrap; }
.brand { font-family: var(--mono); font-size: 14px; text-decoration: none; color: var(--mint); }
.nav ul { list-style: none; display: flex; gap: 22px; margin: 0; padding: 0; font-size: 15px; flex-wrap: wrap; }
.nav ul a { text-decoration: none; color: #e2d8c8; }
.nav ul a:hover { color: #fff; }

/* hero */
.hero { background: var(--forest); color: #fff; }
.hero .wrap { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr); gap: 56px; align-items: end; padding-block: 56px 72px; }
.hero .label { color: var(--mint); margin-bottom: 18px; }
.hero h1 { font-size: clamp(44px, 7vw, 84px); line-height: 0.98; }
.hero p.lede { font-size: 19px; color: #e2d8c8; max-width: 34em; margin: 26px 0 0; }
.pills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
.pill { font-family: var(--mono); font-size: 13px; padding: 6px 12px; border-radius: 4px; background: rgba(228,214,190,0.13); color: var(--mint); }
.ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.btn { display: inline-block; font-weight: 600; font-size: 15px; padding: 12px 20px; border-radius: 6px; text-decoration: none; border: 1.5px solid var(--mint); }
.btn.solid { background: var(--mint); color: var(--forest); }
.btn.ghost { color: var(--mint); }
.btn:hover { filter: brightness(1.08); }

/* the funnel signature */
.funnel { display: grid; grid-template-columns: repeat(6, 1fr); gap: 10px; align-items: end; height: 260px; }
.funnel div { border-radius: 4px 4px 0 0; background: var(--mint); transform-origin: bottom; animation: rise 0.9s cubic-bezier(.2,.7,.2,1) both; }
.funnel div:nth-child(2) { background: #c9bba0; animation-delay: .06s; }
.funnel div:nth-child(3) { background: #ae9f84; animation-delay: .12s; }
.funnel div:nth-child(4) { background: var(--leak); animation-delay: .18s; }
.funnel div:nth-child(5) { background: #8c7f67; animation-delay: .24s; }
.funnel div:nth-child(6) { background: #75694f; animation-delay: .30s; }
@keyframes rise { from { transform: scaleY(0.15); } to { transform: scaleY(1); } }
@media (prefers-reduced-motion: reduce) { .funnel div { animation: none; } }
.funnel-axis { display: grid; grid-template-columns: repeat(6, 1fr); gap: 10px; margin-top: 10px; font-family: var(--mono); font-size: 12px; color: var(--mint-dim); text-align: center; }
.funnel-axis span:nth-child(4) { color: var(--leak); }
.leak-note { font-family: var(--mono); font-size: 12px; color: var(--leak); margin-bottom: 10px; text-align: center; }

/* stats strip */
.stats { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 1px solid rgba(228,214,190,0.2); }
.stats div { padding: 26px 22px 30px 0; }
.stats b { display: block; font-family: var(--display); font-weight: 800; font-size: 40px; line-height: 1; color: var(--mint); margin-bottom: 8px; font-variant-numeric: tabular-nums; }
.stats span { font-size: 14.5px; color: #cfc3ae; line-height: 1.45; display: block; max-width: 18em; }
.hero-stats { background: var(--forest); }

/* sections */
section.block { padding-block: 88px 24px; }
.sec-head { display: grid; grid-template-columns: minmax(0, 1fr); gap: 10px; margin-bottom: 36px; max-width: 44em; }
.sec-head h2 { font-size: clamp(30px, 4.2vw, 46px); line-height: 1.05; }
.sec-head p { color: var(--muted); margin: 6px 0 0; font-size: 18px; }

.case { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: clamp(22px, 4vw, 44px); margin-bottom: 28px; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 20px 48px; }
.case .meta { grid-column: 1 / -1; display: flex; flex-wrap: wrap; gap: 8px 22px; align-items: baseline; }
.case .meta .label { color: var(--rust); }
.case h3 { grid-column: 1 / -1; font-size: clamp(26px, 3.4vw, 36px); line-height: 1.1; }
.case .story { min-width: 0; }
.case .story p { margin: 0 0 14px; }
.case .story p.muted { color: var(--muted); font-size: 15px; }
.case .side { min-width: 0; display: grid; gap: 16px; align-content: start; }
.facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.fact { border: 1px solid var(--line); border-radius: 8px; padding: 14px 16px; background: var(--paper); }
.fact b { display: block; font-family: var(--display); font-size: 30px; line-height: 1; color: var(--rust); margin-bottom: 6px; font-variant-numeric: tabular-nums; }
.fact span { font-size: 14px; color: var(--muted); line-height: 1.4; display: block; }
.impact { background: var(--forest); color: #fff; border-radius: 8px; padding: 18px 20px; }
.impact .label { color: var(--mint); display: block; margin-bottom: 6px; }
.impact p { margin: 0; font-size: 16px; line-height: 1.5; }

/* funnel bars inside case 01 */
.bars { display: grid; gap: 10px; }
.bar { display: grid; grid-template-columns: minmax(0, 11em) minmax(0, 1fr) 3.2em; gap: 10px; align-items: center; font-size: 14px; }
.bar .t { background: #e3dacc; height: 12px; border-radius: 3px; overflow: hidden; }
.bar .f { height: 100%; background: #8a7560; }
.bar .f.hot { background: var(--leak); }
.bar .v { font-family: var(--mono); font-size: 13px; text-align: right; font-variant-numeric: tabular-nums; }

.minis { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.mini { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 26px 28px; }
.mini .label { color: var(--rust); }
.mini h3 { font-size: 22px; line-height: 1.2; margin: 8px 0 10px; }
.mini p { margin: 0; color: var(--muted); font-size: 15.5px; }

/* approach: a real sequence, so numbered */
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; counter-reset: s; }
.steps li { counter-increment: s; border-top: 2px solid var(--ink); padding-top: 14px; }
.steps li::before { content: "0" counter(s); font-family: var(--mono); font-size: 13px; color: var(--rust); display: block; margin-bottom: 8px; }
.steps h3 { font-size: 20px; margin-bottom: 6px; }
.steps p { margin: 0; color: var(--muted); font-size: 15.5px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 34px; }
.chip { font-size: 14px; padding: 5px 11px; border-radius: 4px; border: 1px solid var(--line); background: var(--card); }

.about { display: grid; grid-template-columns: 200px minmax(0, 1fr); gap: 40px; align-items: start; }
.about img { width: 200px; height: 200px; object-fit: cover; border-radius: 8px; filter: grayscale(1) contrast(1.05); }
.about p { margin: 0 0 14px; max-width: 38em; }
.timeline { list-style: none; padding: 0; margin: 18px 0 0; display: grid; gap: 10px; max-width: 38em; }
.timeline li { display: grid; grid-template-columns: 7.5em minmax(0, 1fr); gap: 14px; font-size: 15.5px; border-top: 1px solid var(--line); padding-top: 10px; }
.timeline span { font-family: var(--mono); font-size: 13px; color: var(--muted); font-variant-numeric: tabular-nums; }

/* work with me */
.close { background: var(--forest); color: #fff; margin-top: 88px; }
.close .wrap { padding-block: 80px 40px; }
.close .label { color: var(--mint); }
.close h2 { font-size: clamp(32px, 5vw, 58px); line-height: 1.03; margin: 14px 0 18px; max-width: 16em; }
.close p.lede { color: #e2d8c8; font-size: 18px; max-width: 36em; margin: 0; }
.offers { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: 36px; }
.offer { border: 1px solid rgba(228,214,190,0.25); border-radius: 8px; padding: 22px; background: var(--forest-2); }
.offer h3 { font-size: 21px; margin-bottom: 4px; }
.offer .dur { font-family: var(--mono); font-size: 13px; color: var(--mint); margin-bottom: 10px; display: block; }
.offer p { margin: 0; font-size: 15px; color: #d6cab6; }
.contact { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 24px; align-items: center; margin-top: 44px; padding-top: 28px; border-top: 1px solid rgba(228,214,190,0.2); }
.contact dl { margin: 0; display: grid; grid-template-columns: 7em minmax(0, 1fr); gap: 8px 16px; font-size: 16px; }
.contact dt { font-family: var(--mono); font-size: 12.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--mint-dim); padding-top: 3px; }
.contact dd { margin: 0; overflow-wrap: anywhere; }
.copy { font: 600 14px var(--body); background: var(--mint); color: var(--forest); border: 0; border-radius: 6px; padding: 11px 16px; cursor: pointer; }
.foot { font-family: var(--mono); font-size: 12px; color: var(--mint-dim); margin-top: 48px; display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; }

@media (max-width: 880px) {
  .hero .wrap { grid-template-columns: minmax(0, 1fr); gap: 40px; }
  .funnel { height: 160px; }
  .stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .case { grid-template-columns: minmax(0, 1fr); }
  .minis, .offers { grid-template-columns: minmax(0, 1fr); }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .about { grid-template-columns: minmax(0, 1fr); }
  .contact { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 480px) {
  body { font-size: 16px; }
  .steps { grid-template-columns: minmax(0, 1fr); }
  .nav ul { gap: 16px; font-size: 14px; }
  .stats b { font-size: 32px; }
  .bar { grid-template-columns: minmax(0, 8.5em) minmax(0, 1fr) 3em; font-size: 13px; }
  .about img { width: 140px; height: 140px; }
}

[hidden] { display: none !important; }
/* visuals pass */
.case .wide { grid-column: 1 / -1; min-width: 0; }
.gallery { display: grid; gap: 14px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); }
.shot { margin: 0; background: var(--paper); border: 1px solid var(--line); border-radius: 8px; overflow: hidden; display: flex; flex-direction: column; }
.shot button { all: unset; cursor: zoom-in; display: block; aspect-ratio: 16 / 10; overflow: hidden; background: #e3dacc; }
.shot button:focus-visible { outline: 2px solid var(--leak); outline-offset: -2px; }
.shot img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; transition: transform .5s ease; }
.shot button:hover img { transform: scale(1.04); }
@media (prefers-reduced-motion: reduce) { .shot img { transition: none; } }
.shot figcaption { font-size: 14px; color: var(--muted); padding: 10px 14px 12px; line-height: 1.45; }
.shot figcaption b { color: var(--ink); font-weight: 600; }
.zoom-hint { font-family: var(--mono); font-size: 12px; color: var(--muted); margin-top: 8px; }

/* login path switcher */
.paths { border: 1px solid var(--line); border-radius: 8px; padding: 18px 20px; background: var(--paper); }
.paths .tabs { display: flex; flex-wrap: wrap; gap: 8px; margin: 10px 0 16px; }
.paths .tabs button { font: 500 14px var(--body); border: 1.5px solid var(--line); background: var(--card); color: var(--ink); padding: 7px 12px; border-radius: 6px; cursor: pointer; display: inline-flex; gap: 8px; align-items: baseline; }
.paths .tabs button b { font-family: var(--mono); font-weight: 500; font-size: 13px; color: var(--muted); }
.paths .tabs button[aria-selected="true"] { background: var(--forest); border-color: var(--forest); color: #fff; }
.paths .tabs button[aria-selected="true"] b { color: var(--mint); }
.flow { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; align-items: stretch; }
.flow li { background: var(--card); border: 1px solid var(--line); border-radius: 6px; padding: 9px 12px; font-size: 14px; line-height: 1.35; position: relative; max-width: 100%; }
.flow li.bad { background: #f2e2d2; border-color: #d9ae8a; }
.flow li.bad small { color: var(--rust); }
.flow li small { display: block; font-size: 12.5px; color: var(--muted); margin-top: 2px; }
.flow li + li::before { content: "→"; position: absolute; left: -9px; top: 50%; transform: translate(-50%, -50%); color: var(--muted); font-size: 12px; }
.meter { margin-top: 16px; display: grid; grid-template-columns: minmax(0, 1fr) 4.5em; gap: 12px; align-items: center; }
.meter .t { background: #e3dacc; height: 14px; border-radius: 3px; overflow: hidden; }
.meter .f { height: 100%; background: #8a7560; transition: width .5s cubic-bezier(.2,.7,.2,1); }
.meter .f.hot { background: var(--leak); }
.meter .v { font-family: var(--mono); font-size: 14px; text-align: right; }
.paths .note { font-size: 14px; color: var(--muted); margin: 8px 0 0; }
@media (prefers-reduced-motion: reduce) { .meter .f { transition: none; } }

/* in-store checkout journey */
.journey { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 8px; counter-reset: j; }
.journey li { counter-increment: j; background: var(--paper); border: 1px solid var(--line); border-radius: 8px; padding: 12px; font-size: 13.5px; line-height: 1.4; display: flex; flex-direction: column; gap: 6px; }
.journey li::before { content: "0" counter(j); font-family: var(--mono); font-size: 12px; color: var(--muted); }
.journey li b { font-size: 14px; }
.journey li span { color: var(--muted); }
.journey li.bad { background: #f2e2d2; border-color: #d9ae8a; }
.journey li.bad span { color: var(--rust); }
.journey li.end { background: var(--forest); border-color: var(--forest); color: #fff; }
.journey li.end::before, .journey li.end span { color: var(--mint); }

/* lightbox */
dialog.lb { border: 0; padding: 0; background: transparent; max-width: min(96vw, 1500px); max-height: 94vh; overflow: visible; }
dialog.lb::backdrop { background: rgba(32, 27, 23, 0.9); }
dialog.lb img { display: block; max-width: min(96vw, 1500px); max-height: 82vh; width: auto; height: auto; border-radius: 6px; background: #fff; }
dialog.lb p { color: #efe7da; font-size: 15px; margin: 10px 2px 0; max-width: 60em; }
dialog.lb .x { position: absolute; top: -14px; right: -6px; font: 600 14px var(--body); background: var(--mint); color: var(--forest); border: 0; border-radius: 6px; padding: 8px 12px; cursor: pointer; }

@media (max-width: 880px) {
  .journey { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 480px) {
  .journey { grid-template-columns: minmax(0, 1fr); }
  .flow li + li::before { display: none; }
}

/* multi-page additions */
.nav ul a[aria-current="page"] { color: #fff; text-decoration: underline; text-underline-offset: 6px; text-decoration-color: var(--leak); }
.cards { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 330px), 1fr)); gap: 20px; }
.card-link { display: flex; flex-direction: column; text-decoration: none; background: var(--card); border: 1px solid var(--line); border-radius: 10px; overflow: hidden; transition: transform .25s ease, box-shadow .25s ease; }
.card-link:hover { transform: translateY(-3px); box-shadow: 0 10px 28px rgba(47, 41, 36, .14); }
@media (prefers-reduced-motion: reduce) { .card-link { transition: none; } .card-link:hover { transform: none; } }
.thumb { background: var(--forest); color: #fff; padding: 22px 22px 18px; display: grid; gap: 14px; min-height: 190px; align-content: space-between; position: relative; overflow: hidden; }
.thumb b { font-family: var(--display); font-weight: 800; font-size: 54px; line-height: .95; color: var(--mint); }
.thumb b.hot { color: var(--leak); }
.thumb span { font-size: 14px; color: #d6cab6; max-width: 20em; line-height: 1.4; }
.thumb .mini-funnel { position: absolute; right: 18px; top: 20px; display: flex; gap: 4px; align-items: flex-end; height: 70px; opacity: .9; }
.thumb .mini-funnel i { display: block; width: 9px; border-radius: 2px 2px 0 0; background: var(--mint-dim); }
.thumb .mini-funnel i.l { background: var(--leak); }
.card-body { padding: 20px 22px 22px; display: grid; gap: 8px; flex: 1; align-content: start; }
.card-body .label { color: var(--rust); }
.card-body h3 { font-size: 23px; line-height: 1.15; color: var(--ink); }
.card-body p { margin: 0; color: var(--muted); font-size: 15.5px; }
.card-body .more { margin-top: 6px; font-weight: 600; font-size: 15px; color: var(--ink); }
.card-link:hover .more { color: var(--rust); }
.smaller { margin-top: 44px; }
.smaller h3.sub { font-size: 22px; margin-bottom: 14px; }
.smaller ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 320px), 1fr)); gap: 0 32px; }
.smaller li { border-top: 1px solid var(--line); padding: 14px 0; font-size: 15.5px; color: var(--muted); }
.smaller li b { display: block; color: var(--ink); font-size: 16px; margin-bottom: 2px; }

/* case page */
.case-hero { background: var(--forest); color: #fff; }
.case-hero .wrap { padding-block: 48px 56px; }
.crumb { font-family: var(--mono); font-size: 13px; color: var(--mint); text-decoration: none; display: inline-block; margin-bottom: 26px; }
.crumb:hover { color: #fff; }
.case-hero .label { color: var(--mint); }
.case-hero h1 { font-size: clamp(38px, 6vw, 68px); line-height: 1.02; margin: 14px 0 20px; max-width: 15em; }
.case-hero p.lede { color: #e2d8c8; font-size: 19px; max-width: 40em; margin: 0; }
.meta-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; margin-top: 36px; padding-top: 22px; border-top: 1px solid rgba(228,214,190,.2); }
.meta-row dt { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--mint-dim); margin-bottom: 4px; }
.meta-row dd { margin: 0; font-size: 15.5px; color: #eae1d3; }
.cs { padding-block: 64px 8px; }
.cs .grid2 { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 28px 56px; }
.cs h2 { font-size: clamp(26px, 3.4vw, 36px); line-height: 1.1; margin: 8px 0 16px; }
.cs p { margin: 0 0 14px; max-width: 38em; }
.cs .label { color: var(--rust); }
.steps-h { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 180px), 1fr)); gap: 12px; counter-reset: s2; }
.steps-h li { counter-increment: s2; background: var(--card); border: 1px solid var(--line); border-radius: 8px; padding: 14px 16px; font-size: 14.5px; color: var(--muted); line-height: 1.45; }
.steps-h li::before { content: "0" counter(s2); display: block; font-family: var(--mono); font-size: 12px; color: var(--rust); margin-bottom: 6px; }
.steps-h li b { display: block; color: var(--ink); font-size: 15.5px; margin-bottom: 4px; }
.facts4 { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); gap: 14px; }
.facts4 .fact b { font-size: 36px; }
.fact strong { display: block; font-size: 15px; margin-bottom: 4px; color: var(--ink); }
.big-impact { background: var(--forest); color: #fff; border-radius: 10px; padding: clamp(22px, 4vw, 36px); display: grid; gap: 10px; }
.big-impact .label { color: var(--mint); }
.big-impact h3 { font-size: clamp(22px, 3vw, 30px); line-height: 1.2; }
.big-impact p { color: #e2d8c8; margin: 0; max-width: 46em; }
.big-impact ul { margin: 6px 0 0; padding-left: 20px; color: #eae1d3; display: grid; gap: 6px; }
.rec { width: 100%; border-collapse: collapse; font-size: 15px; background: var(--card); border: 1px solid var(--line); border-radius: 8px; overflow: hidden; }
.rec th, .rec td { text-align: left; padding: 12px 16px; border-top: 1px solid var(--line); vertical-align: top; }
.rec th { font-family: var(--mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); font-weight: 400; background: var(--paper); border-top: 0; }
.rec td:first-child { font-family: var(--mono); color: var(--rust); width: 3em; }
.rec td:last-child { color: var(--muted); width: 30%; }
.table-wrap { overflow-x: auto; border-radius: 8px; }
.cards3 { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: 14px; }
.cards3 > div { background: var(--card); border: 1px solid var(--line); border-radius: 8px; padding: 18px 20px; }
.cards3 .label { display: block; margin-bottom: 6px; }
.cards3 h3 { font-size: 18px; margin-bottom: 6px; }
.cards3 p { margin: 0; font-size: 15px; color: var(--muted); }
.next { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding-block: 56px 0; }
.next a { text-decoration: none; display: grid; gap: 4px; padding: 18px 22px; border: 1px solid var(--line); border-radius: 10px; background: var(--card); min-width: min(100%, 280px); flex: 1; }
.next a:hover { border-color: var(--rust); }
.next a.r { text-align: right; }
.next span { font-family: var(--mono); font-size: 12.5px; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; }
.next b { font-family: var(--display); font-size: 21px; }
.mini-close { background: var(--forest); color: #fff; margin-top: 72px; }
.mini-close .wrap { padding-block: 44px 32px; display: flex; flex-wrap: wrap; gap: 20px; justify-content: space-between; align-items: center; }
.mini-close h2 { font-size: clamp(24px, 3vw, 32px); }
.mini-close p { margin: 6px 0 0; color: #e2d8c8; }
@media (max-width: 880px) {
  .meta-row { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .cs .grid2 { grid-template-columns: minmax(0, 1fr); }
}

.row-head { max-width: none; display: flex; justify-content: space-between; align-items: end; gap: 16px; flex-wrap: wrap; }
.text-link { font-weight: 600; color: var(--rust); text-decoration: none; }
.text-link:hover { text-decoration: underline; text-underline-offset: 4px; }
.site-foot { background: var(--forest); color: var(--mint-dim); border-top: 1px solid rgba(228,214,190,.15); }
.site-foot .wrap { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; padding-block: 22px; font-family: var(--mono); font-size: 12.5px; }
.site-foot a { color: var(--mint); text-decoration: none; }
.mini-close + .site-foot, main + .site-foot { margin-top: 0; }
.offer .fit { margin-top: 10px; font-family: var(--mono); font-size: 12.5px; color: var(--mint); }
.contact-light { margin-top: 0; border-top: 1px solid var(--line); }
.contact-light dt { color: var(--muted); }

/* earthy restyle: olive-umber grounds, bone paper, clay CTAs that are the only saturated colour on the page */
:root { --cta: #b5562f; --cta-hover: #96431f; --cta-ink: #fffaf3; --sage: #8a7560; }
.btn { border-radius: 999px; padding: 13px 24px; transition: background-color .2s ease, transform .2s ease, color .2s ease; }
.btn.solid { background: var(--cta); border-color: var(--cta); color: var(--cta-ink); box-shadow: 0 6px 18px rgba(181, 86, 47, .28); }
.btn.solid:hover { background: var(--cta-hover); border-color: var(--cta-hover); filter: none; transform: translateY(-1px); }
.btn.ghost:hover { background: rgba(228, 214, 190, .1); filter: none; }
.btn .arr { display: inline-block; transition: transform .2s ease; margin-left: 6px; }
.btn:hover .arr { transform: translateX(3px); }
@media (prefers-reduced-motion: reduce) { .btn, .btn .arr { transition: none; } .btn.solid:hover { transform: none; } }
.copy { background: var(--cta); color: var(--cta-ink); border-radius: 999px; padding: 12px 20px; }
.copy:hover { background: var(--cta-hover); }
.card-body .more, .text-link { color: var(--cta); }
.card-link:hover .more { color: var(--cta-hover); }
.nav .nav-cta { background: var(--cta); color: var(--cta-ink) !important; padding: 8px 16px; border-radius: 999px; font-weight: 600; }
.nav .nav-cta:hover { background: var(--cta-hover); }
.nav ul { align-items: center; }

/* home, structure inspired by agency sites: statement hero, marquee, pillars, work, profile, closing CTA */
.hero-big h1 { font-size: clamp(48px, 8.4vw, 112px); line-height: .95; letter-spacing: -0.03em; }
.triplet { display: flex; flex-wrap: wrap; gap: 6px 18px; margin-top: 22px; font-family: var(--display); font-weight: 700; font-size: clamp(20px, 2.4vw, 28px); color: var(--mint); }
.triplet span::after { content: "·"; margin-left: 18px; color: var(--mint-dim); }
.triplet span:last-child::after { content: ""; margin: 0; }
.scroll-cue { display: inline-flex; gap: 10px; align-items: center; font-family: var(--mono); font-size: 12.5px; color: var(--mint-dim); text-decoration: none; margin-top: 34px; letter-spacing: .08em; text-transform: uppercase; }
.scroll-cue i { display: inline-block; width: 1px; height: 28px; background: var(--mint-dim); animation: cue 1.8s ease-in-out infinite; transform-origin: top; }
@keyframes cue { 0%, 100% { transform: scaleY(.3); } 50% { transform: scaleY(1); } }
@media (prefers-reduced-motion: reduce) { .scroll-cue i { animation: none; } }

.marquee { background: var(--cta); color: var(--cta-ink); overflow: hidden; border-block: 1px solid rgba(0,0,0,.08); }
.marquee .track { display: flex; width: max-content; gap: 0; animation: slide 38s linear infinite; padding-block: 16px; }
.marquee span { font-family: var(--display); font-weight: 700; font-size: clamp(18px, 2.2vw, 24px); white-space: nowrap; padding-inline: 22px; }
.marquee span::after { content: "✦"; margin-left: 44px; opacity: .6; font-size: .7em; vertical-align: middle; }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee .track { animation: none; flex-wrap: wrap; width: auto; } }

.mission { padding-block: 96px 40px; }
.mission p { font-family: var(--display); font-weight: 700; font-size: clamp(28px, 4.2vw, 52px); line-height: 1.12; letter-spacing: -0.02em; margin: 0; max-width: 20em; text-wrap: balance; }
.mission p em { font-style: normal; color: var(--cta); }

.pillars { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; border-top: 1.5px solid var(--ink); margin-top: 56px; }
.pillars > div { padding: 28px 28px 8px 0; }
.pillars > div + div { padding-left: 28px; border-left: 1px solid var(--line); }
.pillars h3 { font-size: 30px; margin-bottom: 14px; }
.pillars ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; color: var(--muted); font-size: 16px; }
.pillars li::before { content: "— "; color: var(--cta); }

.profile { display: grid; grid-template-columns: 260px minmax(0, 1fr); gap: 48px; align-items: center; background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: clamp(22px, 4vw, 44px); }
.profile img { width: 260px; height: 260px; object-fit: cover; border-radius: 10px; filter: grayscale(1) sepia(.18) contrast(1.02); }
.profile h2 { font-size: clamp(28px, 3.6vw, 42px); line-height: 1.08; margin: 8px 0 14px; }
.profile p { color: var(--muted); margin: 0 0 18px; max-width: 36em; }
.profile .domains { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 22px; }

.big-cta { background: var(--forest); color: #fff; text-align: left; }
.big-cta .wrap { padding-block: 96px 88px; display: grid; gap: 26px; justify-items: start; }
.big-cta h2 { font-size: clamp(40px, 7vw, 96px); line-height: .98; letter-spacing: -0.03em; max-width: 12em; }
.big-cta h2 em { font-style: normal; color: var(--leak); }
.big-cta p { color: #e2d8c8; font-size: 19px; margin: 0; max-width: 34em; }
.big-cta .btn.solid { font-size: 18px; padding: 18px 32px; }

/* FAQ on work-with-me */
.faq { display: grid; gap: 0; border-top: 1.5px solid var(--ink); max-width: 900px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 20px 40px 20px 0; font-family: var(--display); font-weight: 700; font-size: 21px; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font-size: 26px; color: var(--cta); transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq summary:focus-visible { outline: 2px solid var(--cta); outline-offset: 2px; }
.faq details p { margin: 0 0 22px; color: var(--muted); max-width: 46em; }

@media (max-width: 880px) {
  .pillars { grid-template-columns: minmax(0, 1fr); }
  .pillars > div, .pillars > div + div { padding: 22px 0 6px; border-left: 0; border-top: 1px solid var(--line); }
  .profile { grid-template-columns: minmax(0, 1fr); }
  .profile img { width: 180px; height: 180px; }
}
:root { --panel: #e9e2d7; --panel-2: #ddd3c4; --faint: #a3977f; --bg: #eee8df; }

.meta-line { font-size: 14.5px; color: var(--faint); margin: 18px 0 0; }
.glance { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: 44px; }
.glance .g { background: var(--panel); border-radius: 8px; padding: 22px 24px; }
.gk { display: block; font-size: 13.5px; color: var(--muted); font-weight: 500; margin-bottom: 10px; }
.glance b { display: block; font-weight: 500; font-size: clamp(36px, 4.4vw, 52px); line-height: 1; letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }
.glance b.hot, .fact b.hot { color: var(--cta); }
.glance p { margin: 10px 0 0; font-size: 15px; color: var(--muted); line-height: 1.4; }
.bars.big { gap: 16px; }
.bars.big .bar { font-size: 16px; }
.bars.big .bar .t { height: 16px; }
.cs-split { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 48px; }
.gallery.g3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.ranked { list-style: none; margin: 0; padding: 0; counter-reset: r; display: grid; }
.ranked li { counter-increment: r; display: grid; grid-template-columns: 3em minmax(0, 1fr) auto; gap: 12px; align-items: baseline; padding: 16px 0; border-top: 1px solid var(--line); }
.ranked li::before { content: counter(r); font-size: 28px; font-weight: 500; color: var(--cta); line-height: 1; }
.ranked b { font-weight: 500; font-size: 19px; }
.ranked span { font-size: 14.5px; color: var(--muted); text-align: right; }
.tools3 { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.tools3.two { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.tools3.four { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.tools3 > div { background: var(--panel); border-radius: 8px; padding: 24px; display: grid; gap: 6px; }
.tools3 b { font-weight: 500; font-size: 21px; letter-spacing: -0.015em; }
.tools3 span { font-size: 15px; color: var(--muted); }
.versus { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); gap: 20px; align-items: center; }
.versus > div:not(.arrow) { background: var(--panel); border-radius: 8px; padding: 28px; }
.versus .to { box-shadow: inset 0 0 0 1.5px var(--cta); background: var(--bg) !important; }
.versus b { font-weight: 500; font-size: clamp(22px, 2.6vw, 28px); letter-spacing: -0.02em; line-height: 1.2; display: block; }
.versus .arrow { font-size: 32px; color: var(--cta); }
.journey.four { grid-template-columns: repeat(4, minmax(0, 1fr)); }
@media (max-width: 880px) {
  .glance, .cs-split, .gallery.g3, .tools3, .tools3.four { grid-template-columns: minmax(0, 1fr); }
  .tools3.two { grid-template-columns: minmax(0, 1fr); }
  .journey.four { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .versus { grid-template-columns: minmax(0, 1fr); }
  .versus .arrow { transform: rotate(90deg); justify-self: center; }
  .ranked li { grid-template-columns: 2.2em minmax(0, 1fr); }
  .ranked span { grid-column: 2; text-align: left; }
}

/* icons, tool logos and the research wall */
.ib { display: inline-grid; place-items: center; width: 52px; height: 52px; border-radius: 14px; background: #f3e4d8; color: var(--cta); margin-bottom: 16px; }
.ib .ic { width: 26px; height: 26px; }
.pillars .ib { margin-bottom: 14px; }
.offer .ib { margin-bottom: 14px; }

.process-band { background: #e6ddd0; padding-block: 72px; margin-top: 56px; }
.isteps { list-style: none; margin: 8px 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; counter-reset: none; }
.isteps li { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 24px 22px 22px; position: relative; }
.isteps li:not(:last-child)::after { content: "→"; position: absolute; right: -14px; top: 38px; color: var(--cta); font-weight: 700; z-index: 1; }
.isteps small { display: block; font-family: var(--mono); font-size: 12px; color: var(--muted); margin-bottom: 4px; }
.isteps h3 { font-size: 20px; margin: 0 0 6px; }
.isteps p { margin: 0; color: var(--muted); font-size: 15px; }

.wall { padding-top: 80px; }
.wall-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; grid-template-rows: 220px 220px; gap: 14px; }
.wall-grid button { position: relative; padding: 0; border: 1px solid var(--line); border-radius: 14px; overflow: hidden; background: #fff; cursor: zoom-in; }
.wall-grid .wall-a { grid-row: span 2; }
.wall-grid button:nth-child(4) { grid-column: span 2; }
.wall-grid img { width: 100%; height: 100%; object-fit: cover; object-position: top left; display: block; transition: transform .4s ease; }
.wall-grid button:hover img { transform: scale(1.03); }
.wall-grid span { position: absolute; left: 12px; bottom: 12px; display: inline-flex; align-items: center; gap: 8px; background: rgba(47, 41, 36, .88); color: #f4ece2; font-size: 13.5px; font-weight: 600; padding: 7px 12px; border-radius: 999px; }
.wall-grid .wi { width: 16px; height: 16px; }
@media (prefers-reduced-motion: reduce) { .wall-grid img { transition: none; } }

.toolstrip { margin-top: 44px; border-top: 1.5px solid var(--ink); padding-top: 22px; display: flex; flex-wrap: wrap; align-items: center; gap: 18px 36px; }
.toolstrip ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 12px; }
.toolstrip li { display: inline-flex; align-items: center; gap: 10px; background: var(--card); border: 1px solid var(--line); border-radius: 999px; padding: 10px 18px 10px 12px; font-weight: 600; font-size: 15px; }
.toolstrip .logo { width: 22px; height: 22px; color: var(--ink); }

.glance .gk { display: inline-flex; align-items: center; gap: 8px; }
.glance .gi { width: 18px; height: 18px; color: var(--cta); }
.tools3 > div { position: relative; }
.tools3 .ti { width: 22px; height: 22px; color: var(--cta); display: block; margin-bottom: 10px; }

@media (max-width: 880px) {
  .isteps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .isteps li::after { display: none; }
  .wall-grid { grid-template-columns: 1fr 1fr; grid-template-rows: 200px 150px 150px; }
  .wall-grid .wall-a { grid-row: auto; grid-column: span 2; }
  .wall-grid button:nth-child(4) { grid-column: span 2; }
}
@media (max-width: 520px) { .isteps { grid-template-columns: minmax(0, 1fr); } }
.case-hero .crumb { display: block; margin-bottom: 14px; }

/* palette from her reference: warm white + cream grounds, sage band, terracotta accents */
:root {
  --paper: #faf6f0; --cream: #f3ece2; --card: #ffffff; --ink: #3b2f27; --muted: #786a5e; --line: #e9dfd2;
  --sage: #6f7a55; --sage-dk: #5c6646; --forest: #6f7a55; --forest-2: #5c6646;
  --cta: #b8694a; --cta-hover: #9c5538; --cta-ink: #fffaf4; --leak: #f2c7a6; --mint: #f3ece2; --mint-dim: #dcd3c2; --rust: #b8694a;
  --panel: #f6f0e7; --panel-2: #ece3d6; --bg: #faf6f0;
}
body { background: var(--paper); color: var(--ink); }

/* light nav and heroes */
.nav { background: rgba(250, 246, 240, .94); color: var(--ink); border-bottom: 1px solid var(--line); backdrop-filter: blur(8px); }
.nav a, .brand { color: var(--ink) !important; }
.nav .nav-cta { color: var(--cta-ink) !important; }
.nav a[aria-current="page"] { border-color: var(--cta); }
.hero, .case-hero, .close { background: var(--cream); color: var(--ink); }
.hero h1, .case-hero h1, .close h1 { color: var(--ink); }
.hero .label, .case-hero .label, .close .label { color: var(--cta); }
.hero p.lede, .case-hero p.lede, .close p.lede { color: var(--muted); }
.case-hero .meta-line, .case-hero .crumb, .scroll-cue { color: var(--muted); }
.scroll-cue i { background: var(--muted); }
.triplet { color: var(--sage); }
.triplet span::after { color: var(--cta); }
.hero .btn.ghost, .close .btn.ghost { color: var(--ink); border-color: var(--ink); }
.hero .btn.ghost:hover { background: rgba(59, 47, 39, .06); }
.funnel div { background: #d9cdbd; }
.funnel div:nth-child(1) { background: var(--sage); }
.funnel div:nth-child(2) { background: #8c9672; }
.funnel div:nth-child(3) { background: #b3b99d; }
.funnel div:nth-child(4) { background: var(--cta); }
.funnel-axis, .leak-note { color: var(--muted); }
.funnel-axis span:nth-child(4), .leak-note { color: var(--cta); }
.glance .g { background: var(--card); border: 1px solid var(--line); }
.offer { background: var(--card); border: 1px solid var(--line); color: var(--ink); }
.offer p { color: var(--muted); }
.offer .dur { color: var(--cta); }
.offer .fit { color: var(--sage-dk); }

/* section labels: highlighted terracotta eyebrow */
.label { color: var(--cta); font-weight: 600; }
.sec-head .label, .mission > .wrap > .label, .toolgrid .label { display: inline-flex; align-items: center; gap: 10px; font-size: 13.5px; letter-spacing: .14em; }
.sec-head .label::before, .mission > .wrap > .label::before, .toolgrid .label::before { content: ""; width: 28px; height: 2px; background: var(--cta); }

/* What I do: white band with sage pillars */
.mission { background: var(--card); border-bottom: 1px solid var(--line); padding-block: 88px 72px; }
.mission > .wrap > .label { background: var(--sage); color: #fff; padding: 8px 16px; border-radius: 999px; }
.mission > .wrap > .label::before { display: none; }
.mission p em { color: var(--cta); }
.pillars { border-top: 0; gap: 18px; }
.pillars > div, .pillars > div + div { background: var(--cream); border: 0; border-radius: 18px; padding: 28px; }
.pillars li::before { color: var(--sage); }

/* icon circles like the reference: filled sage / terracotta, white icon */
.ib { border-radius: 50%; background: var(--sage); color: #fff; }
.pillars > div:nth-child(2) .ib, .offer:nth-child(2) .ib, .isteps li:nth-child(even) .ib { background: var(--cta); }

/* Featured work: cream band, framed cards */
.featured { background: var(--cream); padding-block: 80px 88px; }
.featured .sec-head h2 { font-size: clamp(34px, 4.6vw, 54px); }
.card-link { background: var(--card); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; box-shadow: 0 10px 30px rgba(59, 47, 39, .07); transition: transform .25s ease, box-shadow .25s ease; }
.card-link:hover { transform: translateY(-4px); box-shadow: 0 16px 40px rgba(59, 47, 39, .12); }
@media (prefers-reduced-motion: reduce) { .card-link, .card-link:hover { transition: none; transform: none; } }
.thumb { background: var(--sage); color: #fff; }
.card-link:nth-child(2) .thumb { background: var(--cta); }
.card-link:nth-child(3) .thumb { background: #8a7462; }
.thumb b, .thumb b.hot { color: #fff; }
.thumb span { color: rgba(255, 255, 255, .88); }
.mini-funnel i { background: rgba(255, 255, 255, .55); }
.mini-funnel i.l { background: #f2c7a6; }

/* sage stat band */
.statband { background: var(--sage); color: #fff; }
.statband .wrap { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); padding-block: 34px; }
.statband .wrap > div { display: grid; grid-template-columns: auto 1fr; column-gap: 14px; align-items: center; padding-inline: 20px; }
.statband .wrap > div + div { border-left: 1px solid rgba(255, 255, 255, .28); }
.statband .ic { grid-row: span 2; width: 34px; height: 34px; }
.statband b { font-family: var(--display); font-size: 32px; line-height: 1; }
.statband span { font-size: 14px; opacity: .9; }

.process-band { background: var(--paper); margin-top: 0; }
.isteps li { background: var(--card); }

/* tools grid like the reference */
.tools-sec { background: var(--card); padding-block: 80px; border-block: 1px solid var(--line); }
.toolgrid { text-align: center; }
.toolgrid h2 { margin: 10px 0 36px; }
.toolgrid ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; text-align: center; }
.toolgrid li { background: var(--panel); border-radius: 14px; padding: 36px 16px 26px; display: grid; justify-items: center; gap: 4px; }
.toolgrid .tlogo { height: 64px; width: auto; margin-bottom: 16px; }
.tbadge { display: grid; place-items: center; width: 64px; height: 64px; border-radius: 16px; color: #fff; margin-bottom: 16px; }
.tbadge .ic { width: 34px; height: 34px; }
.toolgrid b { font-size: 16px; }
.toolgrid span { font-size: 13.5px; color: var(--muted); }
.about .toolgrid, .block .toolgrid { margin-top: 40px; }

/* photo in colour */
.profile img, .about img { filter: none !important; }

/* closing bands */
.big-cta, .mini-close { background: var(--sage); color: #fff; }
.big-cta .label { color: #f2e6d6 !important; }
.big-cta h2 em { color: #f6d2b5; }
.big-cta p, .mini-close p { color: rgba(255, 255, 255, .9); }
.site-foot { background: var(--ink); color: #d9cdbd; border-top: 0; }
.site-foot a { color: #f3ece2; }
.marquee { background: var(--cta); }
.bars .f, .bar .f { background: #b3a593; }
.bar .f.hot { background: var(--cta); }

@media (max-width: 880px) {
  .statband .wrap { grid-template-columns: 1fr 1fr; row-gap: 22px; }
  .statband .wrap > div:nth-child(3) { border-left: 0; }
  .toolgrid ul { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .pillars { gap: 12px; }
}
.toolgrid h2 { font-size: clamp(32px, 4.2vw, 48px); }

/* hero funnel: one colour for every step, terracotta only for the drop, values on each bar */
.funnel { margin-top: 30px; }
.funnel div, .funnel div:nth-child(n) { background: #c9cdb6; position: relative; }
.funnel div.drop { background: var(--cta); }
.funnel div::before { content: attr(data-v); position: absolute; top: -24px; left: 0; right: 0; text-align: center; font-family: var(--mono); font-size: 13px; color: var(--ink); }
.funnel div.drop::before { color: var(--cta); font-weight: 700; }
.funnel div.drop em { position: absolute; top: -58px; left: 50%; transform: translateX(-50%); background: var(--cta); color: #fff; font-style: normal; font-weight: 700; font-size: 13px; padding: 3px 9px; border-radius: 999px; white-space: nowrap; }
.leak-note { color: var(--muted) !important; font-family: var(--body); font-size: 14px; font-weight: 600; text-align: left; }
.funnel-axis span { color: var(--muted); }
.funnel-axis span:nth-child(4) { color: var(--cta); font-weight: 700; }
.funnel-key { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; margin: 16px 0 0; font-size: 14px; color: var(--ink); }
.funnel-key i { width: 12px; height: 12px; border-radius: 3px; background: var(--cta); flex: none; }
.funnel-key span { color: var(--muted); font-size: 12px; font-family: var(--mono); margin-left: auto; }

/* white background, cream kept only for highlighted bands */
:root { --paper: #ffffff; --bg: #ffffff; }
body { background: #fff; }
.nav { background: rgba(255, 255, 255, .95); }
.hero, .case-hero, .close { background: #fff; border-bottom: 1px solid var(--line); }
.process-band { background: #fff; }
.mission { background: var(--cream); }
.pillars > div, .pillars > div + div { background: #fff; }
.mission { background: #eef0e6; border-bottom: 0; }

/* floating contact, on every page: one small pill that opens to email + LinkedIn */
.contact-float { position: fixed; right: 18px; bottom: 18px; z-index: 50; display: flex; flex-direction: column-reverse; align-items: flex-end; gap: 8px; }
.contact-float summary { list-style: none; cursor: pointer; display: inline-flex; align-items: center; gap: 8px; background: var(--cta); color: #fff; border-radius: 999px; padding: 6px 14px 6px 6px; font-size: 14px; font-weight: 600; box-shadow: 0 8px 22px rgba(59, 47, 39, .2); }
.contact-float summary::-webkit-details-marker { display: none; }
.contact-float summary:hover { background: var(--cta-hover); }
.contact-float summary:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }
.contact-float .cf-ic { width: 28px; height: 28px; padding: 6px; box-sizing: border-box; border-radius: 50%; background: rgba(255, 255, 255, .2); }
.contact-float .cf-card { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 8px; box-shadow: 0 12px 28px rgba(59, 47, 39, .16); display: grid; }
.contact-float .cf-card a { color: var(--ink); text-decoration: none; font-size: 14px; font-weight: 600; padding: 9px 12px; border-radius: 9px; }
.contact-float .cf-card a:hover { background: var(--cream); color: var(--cta); }
@media (max-width: 700px) { .site-foot .wrap { padding-bottom: 64px; } }
.hero-big h1 { font-size: clamp(40px, 6vw, 80px); line-height: .98; }

/* variant C: three design colours (white, terracotta #b8694a, sage #6f7a55); text is dark grey and not counted; logos and images keep their own colours. */
:root {
  --ink: #333333; --muted: #5c5c5c; --line: #e6e6e6; --paper: #ffffff; --bg: #ffffff; --card: #ffffff;
  --cream: #f5f5f5; --panel: #f5f5f5; --panel-2: #ebebeb;
  --sage: #6f7a55; --sage-dk: #5c6646; --forest: #6f7a55; --forest-2: #5c6646;
  --cta: #b8694a; --cta-hover: #9c5538; --cta-ink: #ffffff; --leak: #b8694a; --rust: #b8694a; --mint: #ffffff; --mint-dim: #bdbdbd;
}
body, h1, h2, h3 { color: var(--ink); }
.label, .hero .label, .case-hero .label, .close .label, .cs .label, .card-body .label { color: var(--cta) !important; }
.triplet { color: var(--ink); }
.triplet span::after { color: var(--cta); }

/* bands: white, light grey, or charcoal */
.mission { background: var(--cream); }
.mission > .wrap > .label { background: var(--sage); color: #fff !important; }
.pillars > div, .pillars > div + div { background: #fff; }
.featured { background: #fff; }
.process-band { background: var(--cream); }
.statband, .big-cta, .mini-close, .site-foot { background: var(--sage); color: #fff; }
.big-cta h2 em { color: var(--cta); }
.big-cta .label { color: #fff !important; }
.site-foot { border-top: 1px solid rgba(255, 255, 255, .25); }
.site-foot a { color: #fff; }

/* icon circles alternate sage and terracotta */
.ib { background: var(--sage) !important; color: #fff; }
.pillars > div:nth-child(2) .ib, .offer:nth-child(2) .ib, .isteps li:nth-child(even) .ib { background: var(--cta) !important; }

/* project cards: sage, terracotta, sage */
.thumb, .card-link:nth-child(3) .thumb { background: var(--sage); }
.card-link:nth-child(2) .thumb { background: var(--cta); }
.mini-funnel i { background: rgba(255, 255, 255, .45); }
.mini-funnel i.l { background: var(--cta); }
.card-link:nth-child(2) .mini-funnel i.l { background: #fff; }

/* charts */
.funnel div, .funnel div:nth-child(n) { background: #d9d9d9; }
.funnel div.drop { background: var(--cta); }
.bar .f, .bars .f { background: #9e9e9e; }
.bar .f.hot { background: var(--cta); }
.bar .t { background: #ededed; }

/* tools: logos keep their brand colours */
.toolgrid li { background: var(--cream); }

/* research wall and small bits */
.wall-grid span { background: rgba(51, 51, 51, .88); }
.contact-float .cf-card a:hover { background: var(--cream); }
.glance .g { background: #fff; }
.paths .tabs button[aria-selected="true"] { background: var(--sage); border-color: var(--sage); }
.flow li.bad, .journey li.bad { background: #f7ece7; border-color: #e5c3b4; }
.big-cta h2, .mini-close h2, .statband b, .statband span, .thumb b { color: #fff; }
.big-cta h2 em { color: var(--cta); }
.offer .fit { color: var(--muted); }
.big-cta h2 em { color: #f6d2b5; }

/* toned-down tiles and icons: soft tints of sage and terracotta with dark text */
:root { --tile-a: #e4e8da; --tile-b: #f4e1d7; --tile-ink: #333333; --icon-a: #dfe4d3; --icon-b: #f2dacd; }
.thumb b, .thumb b.hot { color: #4f5a3b; }
.card-link:nth-child(even) .thumb b { color: #9c5538; }
@media (max-width: 980px) { .card-link:nth-child(n) .thumb b { color: #4f5a3b; } .card-link:nth-child(4n+2) .thumb b, .card-link:nth-child(4n+3) .thumb b { color: #9c5538; } }
@media (max-width: 640px) { .card-link:nth-child(n) .thumb b { color: #4f5a3b; } .card-link:nth-child(even) .thumb b { color: #9c5538; } }
.thumb span { color: #4a4a4a; }
.mini-funnel i { background: rgba(79, 90, 59, .35); }
.mini-funnel i.l { background: var(--cta); }
.ib, .pillars .ib, .isteps .ib { background: var(--icon-a) !important; color: #55613f; }
.pillars > div:nth-child(2) .ib, .isteps li:nth-child(even) .ib { background: var(--icon-b) !important; color: #9c5538; }
.offer h3, .offer-cta { color: var(--ink); }
.offer p, .offer:nth-child(n) p, .offer .fit, .offer:nth-child(n) .fit { color: #4a4a4a; }
.offer .fit, .offer:nth-child(n) .fit { border-top-color: rgba(0, 0, 0, .12); }
.offer .ib, .offer:nth-child(n) .ib { background: rgba(255, 255, 255, .7) !important; color: #55613f; }
.offer:nth-child(2) .ib { color: #9c5538; }
.offer .dur, .offer:nth-child(n) .dur { background: #fff; }
.offer { box-shadow: 0 10px 26px rgba(0, 0, 0, .07); }
.offer h3, .offer-cta { color: var(--ink) !important; }
.offer p, .offer .fit, .offer .fit b { color: #4a4a4a !important; }
.offer .fit { border-top-color: rgba(0, 0, 0, .12) !important; }
.offer .ib { color: #55613f !important; }
.offer:nth-child(2) .ib { color: #9c5538 !important; }

/* project tiles: compact so a full set fits on one screen; sage and terracotta strictly alternate */
.cards { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.card-link { border-radius: 14px; }
.thumb { min-height: 112px; padding: 16px 18px 14px; gap: 8px; }
.thumb b { font-size: 40px; }
.thumb span { font-size: 13px; line-height: 1.35; max-width: 22em; }
.thumb .mini-funnel { height: 44px; top: 16px; right: 16px; gap: 3px; }
.thumb .mini-funnel i { width: 7px; }
.card-body { padding: 14px 18px 16px; gap: 5px; }
.card-body .label { font-size: 11px; letter-spacing: .06em; }
.card-body h3 { font-size: 18.5px; line-height: 1.2; }
.card-body p { font-size: 14px; line-height: 1.5; display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; }
.card-body .more { margin-top: 4px; font-size: 14px; }
.featured { padding-block: 56px 60px; }
.featured .sec-head { margin-bottom: 24px; }
.featured .sec-head h2 { font-size: clamp(30px, 3.6vw, 44px); }

/* colour order: 3 columns -> odd/even gives a checkerboard across rows */
.card-link .thumb, .card-link:nth-child(n) .thumb { background: var(--tile-a, var(--sage)); }
.card-link:nth-child(even) .thumb { background: var(--tile-b, var(--cta)); }
.card-link .mini-funnel i.l { background: #f2c7a6; }

@media (max-width: 980px) {
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  /* 2 columns: alternate along rows and columns */
  .card-link:nth-child(n) .thumb { background: var(--tile-a, var(--sage)); }
  .card-link:nth-child(4n+2) .thumb, .card-link:nth-child(4n+3) .thumb { background: var(--tile-b, var(--cta)); }
}
@media (max-width: 640px) {
  .cards { grid-template-columns: minmax(0, 1fr); gap: 12px; }
  .card-link:nth-child(n) .thumb { background: var(--tile-a, var(--sage)); }
  .card-link:nth-child(even) .thumb { background: var(--tile-b, var(--cta)); }
  .thumb { min-height: 96px; }
  .thumb b { font-size: 34px; }
}

/* work page: short header so all five tiles sit in the first screen */
.work-main .case-hero .wrap { padding-block: 26px 22px; }
.work-main .case-hero h1 { font-size: clamp(28px, 3.4vw, 40px); margin: 6px 0 6px; }
.work-main .case-hero p.lede { font-size: 16px; }
.work-main .work-grid { padding-top: 22px; }

/* number and caption side by side keeps each tile short */
.thumb { min-height: 0; grid-template-columns: auto minmax(0, 1fr); align-items: center; column-gap: 14px; padding: 18px 18px; }
.thumb b { font-size: 38px; white-space: nowrap; }
.thumb span { max-width: none; padding-right: 52px; }
.thumb .mini-funnel { top: auto; bottom: 18px; height: 36px; }
.card-body { padding: 12px 18px 14px; }
.work-main .case-hero .wrap { padding-block: 22px 16px; }
.work-main .case-hero .label { display: inline-block; }
.work-main .card-body .more { display: none; }
.work-main .card-body h3::after { content: " →"; color: var(--cta); }
.thumb { height: 88px; box-sizing: border-box; }
.thumb span { font-size: 12.5px; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
@media (max-width: 640px) { .thumb { height: auto; min-height: 80px; } }
@media (max-width: 640px) { .thumb span { display: block; -webkit-line-clamp: unset; overflow: visible; } }

/* work with me: offers as bold, alternating colour cards */
.offers { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; margin-top: 36px; }
.offer, .offer:nth-child(n) { background: var(--tile-a, var(--sage)); color: var(--tile-ink, #fff); border: 0; border-radius: 18px; padding: 30px 28px 26px; display: flex; flex-direction: column; box-shadow: 0 14px 34px rgba(0, 0, 0, .12); transition: transform .25s ease, box-shadow .25s ease; }
.offer:nth-child(2) { background: var(--tile-b, var(--cta)); transform: translateY(-10px); }
.offer:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(0, 0, 0, .16); }
.offer:nth-child(2):hover { transform: translateY(-14px); }
@media (prefers-reduced-motion: reduce) { .offer, .offer:nth-child(n), .offer:hover { transition: none; transform: none; } }
.offer .ib, .offer:nth-child(n) .ib { background: rgba(255, 255, 255, .18) !important; color: #fff; width: 56px; height: 56px; }
.offer h3 { color: #fff; font-size: 26px; line-height: 1.1; margin: 4px 0 12px; }
.offer .dur, .offer:nth-child(n) .dur { align-self: flex-start; background: #fff; color: var(--ink); font-family: var(--mono); font-size: 13px; font-weight: 600; padding: 5px 12px; border-radius: 999px; margin-bottom: 16px; }
.offer p, .offer:nth-child(n) p { color: rgba(255, 255, 255, .92); font-size: 16.5px; margin: 0; }
.offer .fit, .offer:nth-child(n) .fit { color: rgba(255, 255, 255, .92); font-family: var(--body); font-size: 14.5px; border-top: 1px solid rgba(255, 255, 255, .3); padding-top: 14px; margin-top: 18px; }
.offer .fit b { display: block; font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; opacity: .85; margin-bottom: 4px; }
.offer-cta { margin-top: auto; padding-top: 20px; color: #fff; font-weight: 700; text-decoration: none; }
.offer-cta:hover { text-decoration: underline; text-underline-offset: 4px; }
@media (max-width: 900px) {
  .offers { grid-template-columns: minmax(0, 1fr); }
  .offer:nth-child(2), .offer:nth-child(2):hover { transform: none; }
}

/* "Ask about this" opens email choices with a pre-filled enquiry */
.offer-ask { margin-top: auto; padding-top: 20px; position: relative; }
.offer-ask summary { list-style: none; cursor: pointer; font-weight: 700; color: inherit; display: inline-block; }
.offer-ask summary::-webkit-details-marker { display: none; }
.offer-ask summary:hover { text-decoration: underline; text-underline-offset: 4px; }
.offer-ask summary:focus-visible { outline: 2px solid currentColor; outline-offset: 3px; border-radius: 4px; }
.ask-menu { position: absolute; left: 0; bottom: calc(100% - 12px); z-index: 20; min-width: 230px; background: #fff; color: #333; border: 1px solid #e6e6e6; border-radius: 14px; padding: 8px; box-shadow: 0 16px 34px rgba(0, 0, 0, .16); display: grid; }
.ask-menu small { font-size: 12px; color: #666; padding: 6px 12px 4px; }
.ask-menu a, .ask-menu button { text-align: left; font: inherit; font-size: 14.5px; font-weight: 600; color: #333 !important; text-decoration: none; padding: 9px 12px; border-radius: 9px; background: none; border: 0; cursor: pointer; }
.ask-menu a:hover, .ask-menu button:hover { background: #f5f5f5; }

/* phones: featured work becomes a swipeable carousel (next card peeks in) */
@media (max-width: 640px) {
  .featured .cards { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; gap: 12px; margin-inline: -16px; padding: 4px 16px 18px; scroll-padding-inline: 16px; -webkit-overflow-scrolling: touch; scrollbar-width: none; }
  .featured .cards::-webkit-scrollbar { display: none; }
  .featured .card-link { flex: 0 0 84%; scroll-snap-align: start; }
  .featured .card-link:hover { transform: none; }
  .featured .row-head .text-link { order: 2; }
  .swipe-hint { display: block; font-size: 13px; color: var(--muted); margin: -4px 0 0; }
}
.swipe-hint { display: none; }

/* phones: compact menu, tighter rhythm, layouts that read at 360px */
.menu-btn { display: none; }
@media (max-width: 760px) {
  .nav { position: sticky; top: 0; z-index: 40; }
  .nav .wrap { flex-wrap: nowrap; padding-block: 12px; }
  .brand { font-size: 13px; }
  .menu-btn { display: inline-flex; align-items: center; gap: 4px; flex-direction: column; justify-content: center; width: 44px; height: 44px; border: 1px solid var(--line); border-radius: 12px; background: var(--card); cursor: pointer; padding: 0; }
  .menu-btn span { display: block; width: 18px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .2s ease, opacity .2s ease; }
  .menu-btn b { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
  .nav #site-menu { display: none; position: absolute; left: 0; right: 0; top: 100%; background: var(--card); border-bottom: 1px solid var(--line); box-shadow: 0 14px 24px rgba(0, 0, 0, .08); }
  .nav.menu-open #site-menu { display: block; }
  .nav.menu-open .menu-btn span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
  .nav.menu-open .menu-btn span:nth-child(2) { opacity: 0; }
  .nav.menu-open .menu-btn span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }
  .nav #site-menu ul { flex-direction: column; align-items: stretch; gap: 0; padding: 8px 16px 16px; font-size: 17px; }
  .nav #site-menu li a { display: block; padding: 13px 4px; border-bottom: 1px solid var(--line); }
  .nav #site-menu li:last-child a { border: 0; margin-top: 12px; text-align: center; padding: 13px; }
  @media (prefers-reduced-motion: reduce) { .menu-btn span { transition: none; } }

  .hero .wrap, .case-hero .wrap { padding-block: 32px 40px; gap: 28px; }
  .hero-big h1 { font-size: clamp(34px, 10vw, 44px); }
  .hero .ctas { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
  .hero .ctas .btn { justify-content: center; text-align: center; padding: 13px 10px; }
  .scroll-cue { display: none; }
  .funnel { height: 150px; gap: 6px; }
  .funnel-axis { gap: 6px; font-size: 11px; }
  .funnel-key span { margin-left: 0; }

  .block, .cs { padding-block: 48px; }
  .mission { padding-block: 52px 40px; }
  .mission p { font-size: 26px; }
  .pillars { margin-top: 28px; }
  .pillars > div, .pillars > div + div { padding: 20px; display: grid; grid-template-columns: auto 1fr; column-gap: 14px; align-items: center; }
  .pillars .ib { margin: 0; width: 44px; height: 44px; }
  .pillars h3 { margin: 0; font-size: 22px; }
  .pillars ul { grid-column: 1 / -1; grid-template-columns: 1fr 1fr; gap: 6px 12px; margin-top: 14px; font-size: 14.5px; }
  .featured { padding-block: 52px; }
  .thumb { min-height: 96px; }

  .statband .wrap { grid-template-columns: 1fr 1fr; gap: 0; padding-block: 8px; }
  .statband .wrap > div, .statband .wrap > div + div { display: block; padding: 18px 10px; border-left: 0; text-align: center; }
  .statband .wrap > div:nth-child(odd) { border-right: 1px solid rgba(255, 255, 255, .28); }
  .statband .wrap > div:nth-child(-n+2) { border-bottom: 1px solid rgba(255, 255, 255, .28); }
  .statband .ic { display: block; margin: 0 auto 6px; width: 26px; height: 26px; }
  .statband b { display: block; font-size: 28px; }
  .statband span { display: block; font-size: 13px; margin-top: 4px; }

  .process-band { padding-block: 48px; }
  .isteps { grid-template-columns: 1fr 1fr; gap: 10px; }
  .isteps li { padding: 16px 14px; }
  .isteps .ib { width: 40px; height: 40px; margin-bottom: 10px; }
  .isteps .ib .ic { width: 20px; height: 20px; }
  .isteps h3 { font-size: 17px; }
  .isteps p { font-size: 13.5px; }

  .wall { padding-top: 48px; }
  .tools-sec { padding-block: 52px; }
  .toolgrid ul { grid-template-columns: 1fr 1fr; gap: 10px; }
  .toolgrid li { padding: 22px 10px 18px; }
  .toolgrid li:last-child:nth-child(odd) { grid-column: 1 / -1; }
  .toolgrid .tlogo, .tbadge { height: 44px; margin-bottom: 10px; }
  .tbadge { width: 44px; }
  .tbadge .ic { width: 24px; height: 24px; }
  .toolgrid h2 { margin-bottom: 24px; }

  .profile { padding: 20px; gap: 20px; }
  .profile img { width: 120px; height: 120px; }
  .big-cta .wrap { padding-block: 56px; }
  .big-cta h2 { font-size: 44px; }
  .mini-close .wrap { gap: 18px; }

  .glance { grid-template-columns: 1fr 1fr 1fr; gap: 8px; margin-top: 24px; }
  .glance .g { padding: 12px 10px; }
  .glance .gk { font-size: 11px; gap: 4px; }
  .glance .gi { width: 13px; height: 13px; }
  .glance b { font-size: 22px; }
  .glance p { font-size: 12px; line-height: 1.35; }
  .offers { gap: 12px; }
  .faq summary { font-size: 18px; }
  .next { gap: 10px; }
  .next a.r { text-align: left; }
}
@media (max-width: 380px) {
  .glance { grid-template-columns: 1fr; }
  .glance .g { display: grid; grid-template-columns: auto 1fr; column-gap: 12px; align-items: baseline; }
  .glance .gk { grid-column: 1 / -1; }
}

/* phones: one consistent vertical rhythm (56px sections, 24px under headings, 20px gutters) */
@media (max-width: 760px) {
  body { font-size: 16px; line-height: 1.6; }
  .wrap { padding-left: max(20px, env(safe-area-inset-left, 0px)); padding-right: max(20px, env(safe-area-inset-right, 0px)); }
  .block, .cs, .featured, .process-band, .tools-sec, .wall, .mission { padding-block: 56px; }
  .cs { padding-bottom: 8px; }
  .sec-head { margin-bottom: 24px; gap: 8px; }
  .sec-head h2, .cs h2 { font-size: 28px; line-height: 1.12; }
  .cs h2 { margin: 8px 0 20px; }
  .hero .wrap { padding-block: 36px 44px; gap: 36px; }
  .hero h1 { margin-bottom: 0; }
  .triplet { margin-top: 18px; font-size: 19px; }
  .hero p.lede { margin-top: 18px; font-size: 16.5px; }
  .hero .ctas { margin-top: 26px; }
  .mission > .wrap > .label { margin-bottom: 16px; }
  .mission p { font-size: 25px; line-height: 1.18; }
  .pillars { gap: 12px; margin-top: 28px; }
  .featured .sec-head { margin-bottom: 20px; }
  .row-head { gap: 10px; }
  .wall-grid { gap: 10px; }
  .toolgrid { margin-top: 0; }
  .toolgrid h2 { font-size: 28px; margin: 8px 0 22px; }
  .profile { margin-top: 0; }
  .profile h2 { font-size: 24px; margin: 6px 0 10px; }
  .big-cta .wrap { padding-block: 60px 64px; gap: 18px; }
  .big-cta h2 { font-size: 40px; }
  .mini-close .wrap { padding-block: 40px; }
  .site-foot .wrap { gap: 8px; padding-top: 24px; flex-direction: column; }
  .case-hero .wrap { padding-block: 28px 36px; }
  .case-hero h1 { font-size: 32px; line-height: 1.08; margin: 10px 0 12px; }
  .case-hero p.lede { font-size: 16.5px; }
  .glance { margin-top: 24px; }
  .offers { margin-top: 28px; gap: 14px; }
  .offer { padding: 24px 22px 22px; }
  .isteps { gap: 12px; }
  .faq summary { padding-block: 16px; }
  .next { margin-top: 40px; }
}

/* motion: hero entrance, scroll reveals (added by JS, so nothing hides without it), gentle hovers */
@keyframes fadeUp { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }
.hero h1, .case-hero h1 { animation: fadeUp .7s cubic-bezier(.2, .7, .2, 1) both; }
.triplet, .hero p.lede, .case-hero p.lede { animation: fadeUp .7s .12s cubic-bezier(.2, .7, .2, 1) both; }
.hero .ctas, .case-hero .meta-line, .glance { animation: fadeUp .7s .22s cubic-bezier(.2, .7, .2, 1) both; }
@keyframes grow { from { height: 0; } }
.funnel div { animation: grow .9s cubic-bezier(.2, .7, .2, 1) both; }
.funnel div:nth-child(1) { animation-delay: .3s; } .funnel div:nth-child(2) { animation-delay: .38s; } .funnel div:nth-child(3) { animation-delay: .46s; }
.funnel div:nth-child(4) { animation-delay: .54s; } .funnel div:nth-child(5) { animation-delay: .62s; } .funnel div:nth-child(6) { animation-delay: .7s; }
.funnel div.drop em { animation: fadeUp .5s 1.1s both, pulse 2.4s 1.8s ease-in-out infinite; }
@keyframes fadeIn { from { opacity: 0; } }
@keyframes pulse { 0%, 100% { box-shadow: 0 0 0 0 rgba(184, 105, 74, .45); } 50% { box-shadow: 0 0 0 8px rgba(184, 105, 74, 0); } }
.rv { opacity: 0; transform: translateY(40px); transition: opacity .8s ease, transform .8s cubic-bezier(.2, .7, .2, 1); }
.rv.in { opacity: 1; transform: none; }
.card-link.rv.in:hover { transform: translateY(-4px); }
.ib { transition: transform .3s ease; }
.pillars > div:hover .ib, .isteps li:hover .ib, .offer:hover .ib { transform: scale(1.08) rotate(-4deg); }
.toolgrid li { transition: transform .25s ease, box-shadow .25s ease; }
.toolgrid li:hover { transform: translateY(-4px); box-shadow: 0 10px 24px rgba(0, 0, 0, .08); }
.btn.solid .arr { transition: transform .2s ease; }
.theme-btn svg { transition: transform .4s ease; }
.theme-btn:hover svg { transform: rotate(-20deg); }
@media (prefers-reduced-motion: reduce) {
  /* reduced motion: keep soft fades, drop the movement */
  .hero h1, .case-hero h1, .triplet, .hero p.lede, .case-hero p.lede, .hero .ctas, .case-hero .meta-line, .glance { animation-name: fadeIn; }
  .funnel div, .funnel div.drop em { animation: fadeIn .6s both; }
  .rv { transform: none; transition: opacity .6s ease; }
  .ib, .toolgrid li, .theme-btn svg { transition: none; }
  .pillars > div:hover .ib, .isteps li:hover .ib, .offer:hover .ib, .toolgrid li:hover { transform: none; }
}

/* carousel cards sit off-screen sideways on phones, so show them without waiting */
@media (max-width:760px){.featured .cards .rv{opacity:1;transform:none;transition:none}}

/* theme toggle button */
.theme-btn { display: inline-grid; place-items: center; width: 40px; height: 40px; border-radius: 50%; border: 1px solid var(--line); background: var(--card); color: var(--ink); cursor: pointer; padding: 0; margin-left: auto; margin-right: 14px; flex: none; }
.theme-btn svg { width: 19px; height: 19px; }
.theme-btn .ti-sun { display: none; }
html[data-theme="dark"] .theme-btn .ti-sun { display: block; }
html[data-theme="dark"] .theme-btn .ti-moon { display: none; }
.theme-btn:focus-visible { outline: 2px solid var(--cta); outline-offset: 2px; }
.nav .wrap { flex-wrap: nowrap; }
@media (max-width: 760px) { .theme-btn { margin-right: 10px; width: 44px; height: 44px; } }

/* dark theme: warm charcoal grounds, soft light text, same sage and terracotta accents lifted for contrast */
html[data-theme="dark"] {
  color-scheme: dark;
  --paper: #191816; --bg: #191816; --card: #23211e; --cream: #201e1b; --panel: #2a2825; --panel-2: #33302c;
  --ink: #ece7e0; --muted: #b5ada3; --g-label: #b5ada3; --line: #3a3632;
  --sage: #6f7a55; --sage-dk: #5c6646; --forest: #6f7a55; --cta: #c97a5a; --cta-hover: #d68c6c; --cta-ink: #fff;
  --tile-a: #2c3125; --tile-b: #3a2a23; --tile-ink: #ece7e0; --icon-a: #343b2b; --icon-b: #452f26;
}
html[data-theme="dark"] body { background: var(--paper); color: var(--ink); }
html[data-theme="dark"] h1, html[data-theme="dark"] h2, html[data-theme="dark"] h3 { color: var(--ink); }
html[data-theme="dark"] .nav { background: rgba(25, 24, 22, .94); border-bottom-color: var(--line); }
html[data-theme="dark"] .nav a, html[data-theme="dark"] .brand { color: var(--ink) !important; }
html[data-theme="dark"] .nav .nav-cta { color: #fff !important; }
html[data-theme="dark"] .nav #site-menu { background: var(--card); }
html[data-theme="dark"] .menu-btn { background: var(--card); border-color: var(--line); }
html[data-theme="dark"] .menu-btn span { background: var(--ink); }
html[data-theme="dark"] .hero, html[data-theme="dark"] .case-hero, html[data-theme="dark"] .close { background: var(--paper); border-bottom-color: var(--line); }
html[data-theme="dark"] .hero p.lede, html[data-theme="dark"] .case-hero p.lede, html[data-theme="dark"] .close p.lede, html[data-theme="dark"] .funnel-key, html[data-theme="dark"] .leak-note { color: var(--muted) !important; }
html[data-theme="dark"] .triplet { color: var(--ink); }
html[data-theme="dark"] .hero .btn.ghost { color: var(--ink); border-color: var(--ink); }
html[data-theme="dark"] .funnel div:not(.drop) { background: #4a4741 !important; }
html[data-theme="dark"] .funnel div::before, html[data-theme="dark"] .funnel-axis span { color: var(--muted); }
html[data-theme="dark"] .funnel div.drop::before, html[data-theme="dark"] .funnel-axis span:nth-child(4) { color: var(--cta); }
html[data-theme="dark"] .mission { background: var(--cream); }
html[data-theme="dark"] .pillars > div, html[data-theme="dark"] .card-link, html[data-theme="dark"] .card-body, html[data-theme="dark"] .isteps li,
html[data-theme="dark"] .glance .g, html[data-theme="dark"] .profile, html[data-theme="dark"] .fact, html[data-theme="dark"] .cards3 > div,
html[data-theme="dark"] .tools3 > div, html[data-theme="dark"] .next a, html[data-theme="dark"] .paths, html[data-theme="dark"] .versus > div { background: var(--card) !important; border-color: var(--line) !important; }
html[data-theme="dark"] .card-body p, html[data-theme="dark"] .pillars ul, html[data-theme="dark"] .isteps p, html[data-theme="dark"] .profile p { color: var(--muted); }
html[data-theme="dark"] .featured, html[data-theme="dark"] .process-band, html[data-theme="dark"] .wall { background: var(--paper); }
html[data-theme="dark"] .tools-sec { background: var(--cream); border-color: var(--line); }
html[data-theme="dark"] .toolgrid li { background: var(--panel); }
html[data-theme="dark"] .toolgrid span { color: var(--muted); }
html[data-theme="dark"] .thumb span { color: #d8d1c7 !important; }
html[data-theme="dark"] .thumb b, html[data-theme="dark"] .thumb b.hot { color: #c7d0ae !important; }
html[data-theme="dark"] .card-link:nth-child(even) .thumb b { color: #eaa98a !important; }
@media (max-width: 980px) { html[data-theme="dark"] .card-link:nth-child(n) .thumb b { color: #c7d0ae !important; } html[data-theme="dark"] .card-link:nth-child(4n+2) .thumb b, html[data-theme="dark"] .card-link:nth-child(4n+3) .thumb b { color: #eaa98a !important; } }
@media (max-width: 640px) { html[data-theme="dark"] .card-link:nth-child(n) .thumb b { color: #c7d0ae !important; } html[data-theme="dark"] .card-link:nth-child(even) .thumb b { color: #eaa98a !important; } }
html[data-theme="dark"] .ib, html[data-theme="dark"] .pillars .ib, html[data-theme="dark"] .isteps .ib { color: #c7d0ae; }
html[data-theme="dark"] .pillars > div:nth-child(2) .ib, html[data-theme="dark"] .isteps li:nth-child(even) .ib { color: #eaa98a; }
html[data-theme="dark"] .offer h3, html[data-theme="dark"] .offer-cta, html[data-theme="dark"] .offer p, html[data-theme="dark"] .offer .fit, html[data-theme="dark"] .offer .fit b { color: var(--ink) !important; }
html[data-theme="dark"] .offer .fit { border-top-color: rgba(255, 255, 255, .15) !important; }
html[data-theme="dark"] .offer .ib { background: rgba(255, 255, 255, .08) !important; color: #c7d0ae !important; }
html[data-theme="dark"] .offer:nth-child(2) .ib { color: #eaa98a !important; }
html[data-theme="dark"] .offer .dur { background: var(--paper); color: var(--ink); }
html[data-theme="dark"] .chip, html[data-theme="dark"] .domains .chip { background: transparent; border-color: var(--line); color: var(--muted); }
html[data-theme="dark"] .bar .t { background: #34312d; }
html[data-theme="dark"] .bar .f:not(.hot) { background: #6b675f; }
html[data-theme="dark"] .faq { border-top-color: var(--ink); }
html[data-theme="dark"] .faq details { border-color: var(--line); }
html[data-theme="dark"] .contact-float .cf-card, html[data-theme="dark"] .ask-menu { background: var(--card); border-color: var(--line); }
html[data-theme="dark"] .contact-float .cf-card a, html[data-theme="dark"] .ask-menu a, html[data-theme="dark"] .ask-menu button { color: var(--ink) !important; }
html[data-theme="dark"] .contact-float .cf-card a:hover, html[data-theme="dark"] .ask-menu a:hover, html[data-theme="dark"] .ask-menu button:hover { background: var(--panel); }
html[data-theme="dark"] .ask-menu small { color: var(--muted); }
html[data-theme="dark"] .wall-grid button { border-color: var(--line); }
html[data-theme="dark"] .flow li, html[data-theme="dark"] .journey li { background: var(--card); border-color: var(--line); color: var(--ink); }
html[data-theme="dark"] .flow li.bad, html[data-theme="dark"] .journey li.bad { background: #3a2a23; border-color: #6b4334; }
html[data-theme="dark"] .paths .tabs button { background: var(--card); color: var(--ink); border-color: var(--line); }
html[data-theme="dark"] .paths .tabs button[aria-selected="true"] { background: var(--sage); color: #fff; }
html[data-theme="dark"] .timeline li { border-color: var(--line); }
html[data-theme="dark"] .statband, html[data-theme="dark"] .big-cta, html[data-theme="dark"] .mini-close { background: #2c3125; }
html[data-theme="dark"] .site-foot { background: #141311; }
html[data-theme="dark"] .rec td, html[data-theme="dark"] .ranked li { border-color: var(--line); }
html[data-theme="dark"] .lb { background: var(--card); color: var(--ink); }
/* case study structure: short version, phases, method + why, impact */
.cs-brief { padding-block: 40px 8px !important; }
.brief { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; margin-top: 18px; border: 1px solid var(--line); border-radius: 16px; overflow: hidden; background: var(--card); }
.brief > div { padding: 22px 24px; border-left: 1px solid var(--line); }
.brief > div:first-child { border-left: 0; }
.brief .gk, .ctx .gk, .method .gk, .impact .gk, .ba .gk, .gets .gk, .refs .gk { font-family: var(--mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--cta); margin-bottom: 8px; }
.brief p, .ctx p, .method p, .impact p { margin: 0; font-size: 15.5px; line-height: 1.55; color: var(--ink); }
.ctx { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px; margin-top: 8px; }
.ctx p { font-size: 17px; color: var(--muted); }
.method { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: 16px; margin-top: 8px; }
.method > div { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 22px; }
.method b { display: block; font-size: 17px; margin-bottom: 14px; font-weight: 600; }
.method p { color: var(--muted); }
.ba { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; margin: 34px 0 6px; }
.ba > div { border: 1px solid var(--line); border-radius: 14px; padding: 20px 22px; background: var(--card); }
.ba .after { border-color: var(--sage); }
.ba .flow { margin: 0; }
.ranked.why { margin-top: 30px; }
.impact { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: 28px; margin-top: 34px; padding: 26px 28px; border-radius: 16px; background: var(--tile-a, #e4e8da); color: var(--tile-ink, var(--ink)); }
.impact p { color: inherit; }
.facts4 + .ba, .facts4 + .tools3, .facts4 + .versus { margin-top: 34px; }
.tools3 + .impact, .versus + .impact { margin-top: 34px; }
@media (max-width: 900px) { .brief { grid-template-columns: 1fr 1fr; } .brief > div:nth-child(3) { border-left: 0; } .brief > div:nth-child(n+3) { border-top: 1px solid var(--line); } }
@media (max-width: 640px) { .brief { grid-template-columns: 1fr; } .brief > div, .brief > div:nth-child(n+3) { border-left: 0; border-top: 1px solid var(--line); } .brief > div:first-child { border-top: 0; } .ctx, .ba { grid-template-columns: 1fr; gap: 24px; } .impact { padding: 22px; } }

/* offers: what you get + reference work */
.offer .gets { list-style: none; margin: 14px 0 0; padding: 0; display: grid; gap: 8px; }
.offer .gets li { position: relative; padding-left: 22px; font-size: 15px; line-height: 1.45; }
.offer .gets li::before { content: "✓"; position: absolute; left: 0; top: 0; font-weight: 700; color: #4f5a3b; }
.offer .refs { margin-top: 16px; padding-top: 14px; border-top: 1px solid rgba(0, 0, 0, .12); }
.offer .refs a { display: block; font-size: 14.5px; font-weight: 600; text-decoration: none; color: inherit; padding: 4px 0; }
.offer .refs a span { font-weight: 400; opacity: .8; }
.offer .refs a::after { content: " →"; }
.offer .refs a:hover { text-decoration: underline; text-underline-offset: 3px; }
.offers .offer { transform: none !important; }
.offers { align-items: stretch; }
.offer ask-menu, .offer .offer-ask { margin-top: auto; padding-top: 18px; }
html[data-theme="dark"] .offer .gets li::before { color: #c7d0ae; }
html[data-theme="dark"] .offer .refs { border-color: rgba(255, 255, 255, .14); }

/* testimonials (only rendered when real quotes are added in build.py) */
.quotes { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 8px; }
@media (max-width: 720px) { .quotes { grid-template-columns: 1fr; } }
.quotes blockquote { margin: 0; padding: 26px; border: 1px solid var(--line); border-radius: 16px; background: var(--card); }
.quotes blockquote p { margin: 0 0 16px; font-family: var(--display); font-size: 19px; line-height: 1.4; }
.quotes cite { font-style: normal; font-size: 14px; color: var(--muted); display: block; }
.quotes cite b { color: var(--ink); font-weight: 600; display: block; }

.offer .getswrap { text-align: left; margin-top: 16px; width: 100%; }
.offer .getswrap .gk, .offer .refs .gk { text-align: left; }
.offer .refs { text-align: left; width: 100%; }
/* board images: bigger so the real FigJam work is readable */
.gallery:not(.g3) { grid-template-columns: minmax(0, 1fr) !important; gap: 28px; }
.gallery:not(.g3) .shot img { width: 100%; height: auto; max-height: 560px; object-fit: cover; object-position: top; }
.gallery.g3 .shot img { height: 280px; }
@media (max-width: 760px) { .gallery.g3 .shot img { height: auto; max-height: 260px; } .gallery:not(.g3) .shot img { max-height: 340px; } }

/* offer cards: View details + View example */
.oactions { display: grid; gap: 10px; margin-top: 18px; width: 100%; }
.odetails { border: 1.5px solid currentColor; border-radius: 12px; overflow: hidden; }
.odetails summary { cursor: pointer; list-style: none; text-align: center; font-weight: 600; font-size: 15px; padding: 11px 14px; }
.odetails summary::-webkit-details-marker { display: none; }
.odetails summary::after { content: " +"; }
.odetails[open] summary::after { content: " –"; }
.odetails[open] summary { border-bottom: 1px solid rgba(0, 0, 0, .15); }
.odetails .obody { padding: 14px 16px 16px; text-align: left; background: rgba(255, 255, 255, .45); }
.odetails .gk { margin: 12px 0 6px; }
.odetails .gk:first-child { margin-top: 0; }
.odetails .gets { margin: 0; }
.odetails .refs { margin: 0; padding: 0; border: 0; }
.oexample { display: block; text-align: center; font-weight: 600; font-size: 15px; padding: 11px 14px; border-radius: 12px; background: #fff; color: var(--ink, #333); text-decoration: none; }
.oexample:hover { text-decoration: underline; text-underline-offset: 3px; }
html[data-theme="dark"] .oexample { background: var(--card); }
html[data-theme="dark"] .odetails .obody { background: rgba(0, 0, 0, .25); }
.offer[id]{scroll-margin-top:96px}

/* back-to-offer link: highlighted pill; target offer card glows on arrival */
.crumb.to-offer { }
.offer:target { border-color: var(--cta) !important; box-shadow: 0 0 0 3px var(--cta), 0 12px 32px rgba(0,0,0,.14); animation: offerpulse 1.8s ease-out 1; }
@keyframes offerpulse { 0% { box-shadow: 0 0 0 10px rgba(201,122,90,.35), 0 12px 32px rgba(0,0,0,.14); } 100% { box-shadow: 0 0 0 3px var(--cta), 0 12px 32px rgba(0,0,0,.14); } }

/* recommended tag */
.offer { position: relative; }
.rec-tag { position: absolute; top: 14px; right: 14px; background: var(--cta); color: #fff; font-family: var(--mono); font-size: 11px; font-weight: 500; letter-spacing: .06em; text-transform: uppercase; padding: 5px 11px; border-radius: 999px; }

/* offer flow: top link is a plain arrow, highlighted button sits at the bottom */
.crumb.arrow-only { font-size: 22px; line-height: 1; padding: 6px 4px; }
nav.next.offer-back { display: flex; justify-content: center; }
nav.next.offer-back .to-offer { display: inline-block; background: var(--cta); color: #fff !important; padding: 12px 22px; border-radius: 999px; font-family: var(--mono); font-size: 13px; font-weight: 600; text-decoration: none; box-shadow: 0 4px 14px rgba(0,0,0,.18); }
nav.next.offer-back .to-offer:hover { filter: brightness(1.08); }
nav.next.offer-back { display: flex !important; justify-content: center; grid-template-columns: none; }
nav.next.offer-back a.to-offer { flex: 0 0 auto !important; width: auto !important; border-radius: 999px !important; padding: 14px 26px !important; font-size: 14px !important; text-align: center; }
.crumb.arrow-only { font-size: 28px !important; }
/* formal headings: Source Serif 4 replaces the display grotesque */
:root { --display: 'Source Serif 4', Georgia, 'Times New Roman', serif; }
h1, h2, h3, .thumb b, .stats b, .statband b, .fact b, .mission p, .triplet, .marquee span, .faq summary, .next b { font-weight: 600; letter-spacing: -0.01em; }
h1 { letter-spacing: -0.02em; }
/* tile headers: fixed number column so every caption starts at the same x */
.thumb { grid-template-columns: 104px minmax(0, 1fr); align-items: center; }
.thumb b { text-align: left; font-variant-numeric: lining-nums tabular-nums; line-height: 1; }
@media (max-width: 640px) { .thumb { grid-template-columns: 92px minmax(0, 1fr); } }
/* stat band: numbers share one top line even when a label wraps */
.statband .wrap > div { align-items: start; grid-template-rows: auto 1fr; }
.statband .ic { align-self: start; margin-top: 2px; }
.statband span { margin-top: 6px; }
/* heading rhythm: eyebrow → heading → subtext → content */
.label + h1, .label + h2, .sec-head .label + h2 { margin-top: 16px !important; }
h1 + p.lede, h1 + .triplet { margin-top: 28px !important; }
h2 + p, .sec-head h2 + p { margin-top: 16px; }
.sec-head { margin-bottom: 44px !important; }
.cs h2 { margin-bottom: 32px; }
h3 + p, h3 + ul, h3 + .dur { margin-top: 10px; }
.card-body h3 + p { margin-top: 8px; }
.toolgrid { margin-top: 0 !important; } .toolgrid h2 + ul { margin-top: 44px; }
@media (max-width: 760px) {
  .label + h1, .label + h2, .sec-head .label + h2 { margin-top: 12px !important; }
  h1 + p.lede, h1 + .triplet { margin-top: 20px !important; }
  .sec-head { margin-bottom: 30px !important; }
  .cs h2 { margin-bottom: 24px; }
  .toolgrid h2 + ul { margin-top: 30px; }
}
/* tile headers v2: number stacked over its caption, so every number and caption shares one left edge */
.thumb { display: grid; grid-template-columns: minmax(0, 1fr); grid-template-rows: auto auto; align-content: center; row-gap: 6px; height: auto !important; min-height: 108px; padding: 16px 20px; }
.thumb b { font-size: 34px; }
.thumb span { padding-right: 64px; display: block !important; -webkit-line-clamp: unset !important; overflow: visible !important; font-size: 13px; line-height: 1.4; }
.thumb .mini-funnel { top: auto; bottom: 18px; right: 20px; }
/* card text: keep titles natural, give them two lines of room so descriptions and links line up */
.card-body h3 { text-wrap: pretty; min-height: 2.4em; }
.card-body { align-content: start; }
@media (max-width: 640px) { .thumb { grid-template-columns: minmax(0, 1fr) !important; min-height: 0; } .card-body h3 { min-height: 0; } }
/* vertical rhythm: every section gets equal space above and below its content */
.block, .mission { padding-block: 80px !important; }
.block > .wrap > :last-child, .mission > .wrap > :last-child { margin-bottom: 0 !important; }
.tools-sec .sec-head { margin-top: 0 !important; padding-top: 0 !important; }
.cs { padding-block: 60px !important; }
.cs > .wrap > :last-child, .cs > :last-child { margin-bottom: 0 !important; }
@media (max-width: 760px) {
  .block, .mission { padding-block: 52px !important; }
  .cs { padding-block: 44px !important; }
}
.close { padding-bottom: 72px !important; } @media (max-width: 760px) { .close { padding-bottom: 48px !important; } }
@media (max-width: 760px) { .block.featured { padding-bottom: 34px !important; } }
/* roomier insides: text sits further from card edges */
.offer, .offer:nth-child(n) { padding: 40px 40px 36px; }
.offers { gap: 24px; }
.thumb { padding: 20px 24px; }
.card-body { padding: 18px 24px 22px; }
.cards { gap: 28px; }
@media (max-width: 760px) {
  .offer, .offer:nth-child(n) { padding: 28px 24px 26px; }
  .thumb { padding: 18px 20px; }
  .card-body { padding: 16px 20px 20px; }
  .cards { gap: 20px; }
}
@media (min-width: 761px) { .offer, .offer:nth-child(n) { padding-inline: 36px; } .offer h3 { font-size: 24px; text-wrap: pretty; } }
/* toolkit placed under other content (About page) needs its own breathing room */
* + .toolgrid { margin-top: 112px !important; }
@media (max-width: 760px) { * + .toolgrid { margin-top: 72px !important; } }
/* phones: leak bars read as label + value on one line, bar underneath (no wrapped labels) */
@media (max-width: 560px) {
  .bar, .bars.big .bar { grid-template-columns: minmax(0, 1fr) auto; row-gap: 6px; font-size: 14px; }
  .bar > span:first-child { grid-column: 1; }
  .bar .v { grid-column: 2; grid-row: 1; }
  .bar .t { grid-column: 1 / -1; grid-row: 2; }
}
/* open layout experiment: fewer boxes, more lines and type */

/* What I do: three equal centred columns split by hairlines */
.pillars { gap: 0; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.pillars > div, .pillars > div + div { background: none !important; border: 0; border-radius: 0; padding: 8px 32px; box-shadow: none; text-align: center; display: flex; flex-direction: column; align-items: center; }
.pillars > div + div { border-left: 1px solid var(--line); }
.pillars .ib { width: 60px; height: 60px; margin: 0 0 20px; }
.pillars h3 { font-size: 26px; }
.pillars ul { justify-items: center; }
.pillars li::before { content: none !important; }

/* How I work: centred steps strung on one line, no boxes */
.isteps { gap: 0; position: relative; }
.isteps::before { content: ""; position: absolute; left: 12.5%; right: 12.5%; top: 28px; border-top: 1.5px dashed #c9cdb6; }
.isteps li { background: none !important; border: 0; border-radius: 0; padding: 0 20px; text-align: center; }
.isteps li::after { display: none; }
.isteps .ib { position: relative; z-index: 1; width: 56px; height: 56px; margin: 0 auto 18px; box-shadow: none; display: grid; place-items: center; }

@media (max-width: 760px) {
  .pillars { grid-template-columns: minmax(0, 1fr); }
  .pillars > div, .pillars > div + div { padding: 22px 0; border-left: 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: auto 1fr; column-gap: 14px; align-items: center; text-align: left; }
  .pillars .ib { margin: 0; width: 48px; height: 48px; }
  .pillars h3 { font-size: 22px; margin: 0; }
  .pillars ul { justify-items: start; grid-column: 1 / -1; }
  .pillars > div:first-child { border-top: 0; }
  .isteps { grid-template-columns: minmax(0, 1fr); row-gap: 22px; }
  .isteps::before { left: 28px; right: auto; top: 28px; bottom: 28px; border-top: 0; border-left: 1.5px dashed #c9cdb6; }
  .isteps li { display: grid; grid-template-columns: 56px 1fr; column-gap: 16px; padding: 0; text-align: left; }
  .isteps .ib { grid-row: span 3; margin: 0; width: 56px; height: 56px; }
}
html[data-theme="dark"] .isteps::before { border-color: #4a4f3e; }

/* projects stay boxed so each one reads as its own card; just a little more air between them */
.cards { gap: 36px; }
@media (max-width: 640px) { .cards { gap: 24px; } }
/* centred layout: headlines, intros and card text centre on the page */
.hero-big .wrap { grid-template-columns: minmax(0, 1fr) !important; justify-items: center; text-align: center; gap: 44px; }
.hero-big h1 { margin-inline: auto; max-width: 14em; }
.triplet, .hero .ctas { justify-content: center; }
.hero p.lede, .case-hero p.lede, .close p.lede { margin-inline: auto; }
.hero-big .funnel, .hero-big .funnel-axis, .funnel-key { margin-inline: auto; }
.hero-big > .wrap > div:last-child { width: min(560px, 100%); }
.funnel-key { justify-content: center; }
.scroll-cue { margin-inline: auto; }

.case-hero .wrap, .close .wrap { text-align: center; justify-items: center; }
.case-hero h1, .close h1 { margin-inline: auto; }
.case-hero .meta-line, .case-hero .crumb { justify-content: center; }

.sec-head, .mission > .wrap, .toolgrid { text-align: center; }
.sec-head { margin-inline: auto; display: grid; justify-items: center; }
.sec-head .more, .sec-head > a { justify-self: center; margin-top: 8px; }
.mission p { margin-inline: auto; }
.cs h2, .cs > .wrap > .label, .cs > .wrap > p { text-align: center; margin-inline: auto; }

.pillars > div, .pillars > div + div { text-align: center; display: flex; flex-direction: column; align-items: center; }
.pillars ul { justify-items: center; }
.pillars li::before { content: none !important; }
.isteps li { text-align: center; }
.isteps .ib, .offer .ib { margin-inline: auto; }
.offer { text-align: center; align-items: center; }
.offer .dur { align-self: center !important; }
.offer .fit, .offer p { text-align: center; }
.card-link .card-body, .card-body h3, .card-body p { text-align: center; }
.card-body .more { justify-self: center; }
.statband .wrap > div, .statband .wrap > div + div { display: flex !important; flex-direction: column; align-items: center; justify-content: flex-start; text-align: center !important; gap: 8px; padding: 6px 20px; }
.statband .ic { margin: 0 !important; width: 32px; height: 32px; align-self: center !important; }
.statband span { margin-top: 0 !important; max-width: 14em; }
@media (max-width: 880px) { .statband .wrap > div, .statband .wrap > div + div { display: block !important; text-align: center !important; } .statband .ic { margin-inline: auto !important; } }
.profile { text-align: center; }
.big-cta, .big-cta .wrap, .mini-close { text-align: center; }
.faq { margin-inline: auto; }
.site-foot .wrap { justify-content: center; text-align: center; flex-direction: column; gap: 8px; }
@media (max-width: 760px) {
  .pillars > div, .pillars > div + div { display: flex; }
  .isteps li { display: block; }
}
.big-cta .wrap, .mini-close .wrap { justify-items: center !important; text-align: center; }
.big-cta p, .mini-close p { margin-inline: auto; }
.mini-close .wrap { display: flex !important; flex-direction: column; align-items: center; justify-content: center !important; gap: 18px; text-align: center; }
.mini-close .wrap > div { text-align: center; }
.thumb { text-align: center; justify-items: center; }
.thumb span { padding-right: 0 !important; max-width: 24em; margin-inline: auto; }
.thumb .mini-funnel { display: none; }
.hero-big .funnel { height: 220px; }
.timeline, .facts4 { margin-inline: auto; }
.about-top, .about-intro { text-align: left; }

.cs .label, .cs > .wrap > .label, .cs .wrap > span.label { display: block; text-align: center; }
.profile .domains, .chips { justify-content: center; }
.profile { justify-items: center; }
.profile .text-link, .about .text-link, .text-link { display: inline-block; }
.about .wrap, .about-grid { text-align: center; }
.timeline { text-align: left; max-width: 640px; margin-inline: auto; }
.rec, .bars, .paths, .facts4, .ranked, .gallery, .g3, .versus { text-align: left; }
.chips { margin-inline: auto; }
.about p { margin-inline: auto; max-width: 36em; }
.about { grid-template-columns: minmax(0, 1fr) !important; justify-items: center; gap: 28px !important; text-align: center; }
.about img { margin-inline: auto; }
.about .timeline { width: min(640px, 100%); }
/* centred steps stack with no side rail on phones */
@media (max-width: 760px) { .isteps::before { display: none !important; } .isteps li { text-align: center !important; } .isteps .ib { margin: 0 auto 12px !important; grid-row: auto; } }
@media (max-width: 760px) { .statband .wrap > div, .statband .wrap > div + div { padding: 22px 10px !important; } }