About
Research grounded in how people actually shop
I spent two years on the shop floor and three in UX research, all in retail and e-commerce.
I started on the shop floor, merchandising 30 stores. Now I connect funnel data with what happens on screen and in store, and turn it into fixes teams can ship.
Based in Jaipur, working remotely with teams anywhere.
- 2023 – 2026User Researcher, CaratLane · Mumbai
- 2021 – 2023Regional Visual Merchandiser, CaratLane · Bangalore · trained 50+ store consultants
- 2017 – 2021B.Des, Accessory Design, Pearl Academy
Approach
How I work
- 01
Frame it
Goal, customer, current numbers.
- 02
Find the leak
Funnels show where people drop.
- 03
Go and see it
Walkthroughs, shadowing, interviews.
- 04
Make it decidable
A short, ranked fix list.
Toolkit
Tools I use
- Figma & FigJamFlows and boards
- MixpanelFunnels and cohorts
- Google AnalyticsTraffic and journeys
- Microsoft ClaritySession recordings
- AI-assisted synthesisFaster theming
Funnel & cohort analysisUser interviewsShadowingUsability testingHeuristic evaluationSurveysJourney mappingBenchmarkingWorkshop facilitationAI-assisted synthesisMixpanelGoogle AnalyticsMicrosoft ClarityFigma & FigJam
Have a funnel that leaks?
I'm open to remote and hybrid roles, and to contract projects.